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Blender · FOOH Ad

Sensation: Summer's Sales (FOOH)

BlenderSubstance 3D PainterAfter EffectsPremierePhotoshop
Role 3D Artist & Compositor

About the project

A Fake Out of Home (FOOH) advertising project for a fictional swimwear brand. Swimsuits dynamically emerge from a large-format digital screen into a physical gift bag in the real world.

Technical challenge

The core of the piece was merging digital and physical environments. I modeled, rigged, and textured the assets, then camera-tracked mobile footage in After Effects. I integrated the 3D elements in Blender and carefully matched the real-world lighting to land a seamless, believable composite.

Sensation: Summer's Sales (FOOH)Sensation: Summer's Sales (FOOH)Sensation: Summer's Sales (FOOH)Sensation: Summer's Sales (FOOH)